Behind the Screens of @SUUofC

January 22, 2018  |   Found in Editorial

Hello there! If you’re reading this, chances are we’ve already met… well kind of. You know that voice in your head that reads things to you? Well, if you happen to follow the SU’s Instagram, Facebook, or Twitter, every time you look at a photo, watch an Instagram story, or read a caption, that little voice in your head is reading my words and interpreting photos that are taken from my perspective. Whenever you like, comment, share, or tag the SU in a post, I’m the one who gets the notification.

You see, people love to hate social media. There’s no shortage of folks going around sharing their conspiracy theories and complaints about the inauthenticity of interacting with someone through an electronic screen. However, I can say from experience that social media can be authentic and, more often than not, there is a genuine human being on the other side of the screen instead of a programmed robot collecting all your personal information and trying to sell you things. Now I can’t say this for every single social media account that exists out there, but I can confirm this is true for the SU social media accounts. How do I know this? Because I am the human on the other side of the screen.

At this point you might be picturing me as some old person who sits behind a computer all day creeping your vacation photos from Mexico on your personal social media pages. This is not at all true. Much like you, I am a full-time student here at the University of Calgary. I sit through three hour lectures, I own three U of C sweaters, and I spin the paperclip in Science Theatres every chance I get. As a Social Media Coordinator for the SU, my job is to know what’s happening on campus and share that with other students through various social media channels. While I do spend time on my computer making posts, typing captions, and even writing this blog post, the majority of my job has me running around campus, going to events and talking to people. This is also my favorite part about my job.

Before I starting working at the SU I really only knew about a fraction of the services and events it provides for students. Since I started my position, I have become aware of just how much the SU has to offer and I have seen first-hand how it benefits students. Whether it’s petting a puppy at Pet Therapy, finding a new favorite food at Stör, sharing your passion for research at the Undergraduate Research Symposium, or finding a club to be a part of, the SU truly does have something to offer everyone. And that’s what my job is all about: sharing these opportunities and resources with students like myself to help you get the most out of your university experience.

“…the smiles you see in photos on the SU social pages, that’s all real. The goofy puns you read in captions and in Instagram stories, those are all just a hint of the fun and laughter that happens behind the scenes in creating the posts you see.”

I like to think of the SU’s social media as a little window into what really goes on around campus. This said, a main goal of The SU’s social media accounts is to provide content that is authentic and relevant to students. This is actually a fairly simple task because the people I collaborate and work with on a regular basis are truly incredible. Similar to my position, many of the SU’s events and student resources are coordinated and organized by student staff who love what they do. So the smiles you see in photos on the SU social pages, that’s all real. The goofy puns you read in captions and in Instagram stories, those are all just a hint of the fun and laughter that happens behind the scenes in creating the posts you see.

To finish off this nice little rant so you can get on with your day I’ll leave you with this: I acknowledge that there are two perspectives to everything that goes out on social media: the viewer’s perspective and the producer’s perspective. As the person on the other side of the screen all I can really say is that I love my job, I’m proud of what I’ve accomplished in running the SU’s social media, and I hope it has helped you in some way (even if it’s just getting a chuckle out of a bad pun). Even if we’ve only ever e-met through social media, it’s nice to meet you, and please think of me as a friend on the other side of your screen.


Alicia is a third-year Marketing and Communications student, Disney enthusiast, and self-described dog person who enjoys cats. Her goal is to one day travel to Australia and take a selfie with a Quokka.