ABOUT THE STUDENTS’ UNION
The Students’ Union (SU) is one of the leading undergraduate student associations in Canada. We are a not-for-profit organization that works to ensure that University of Calgary undergraduate students have the best possible university experience through advocacy, representation, and providing valuable on-campus services and programs. We also manage several businesses within the MacEwan Student Centre including a restaurant and bar, two concert venues, a convenience store, a used bookstore and copy centre, and the MacEwan Conference & Event Centre.
We’re in the business of student leadership, and so SU staff are all teachers in some capacity. We coach, mentor, and work alongside the elected members of our student government to help them develop skills and make good decisions for the organization. As such, the SU is a nimble and leading-edge organization that can pivot quickly to address emerging issues and trends.
The SU offers all our employees a competitive, market-determined salary. Our benefits, though, tend to exceed the market. These include:
- Five weeks paid vacation, to start
- Unlimited paid sick time
- A six percent RRSP matching program
- Full health and dental benefits plus a health spending account
- A mission-driven culture that values work-life balance, diverse experiences, and kindness
People love working for the SU because we care about our employees and empower them to thrive and succeed. The result is a very low turnover and a long-serving staff who are passionate about what they do. If you’re tired of being treated like a cog in a machine and want to do something that matters without sacrificing your home life, the SU might just be the right fit for you.
Reporting to the Director, Marketing and Communications, the Digital Marketing Specialist is a member of the marketing and communications team. They collaborate with the SU’s internal clients to create strategic digital marketing plans and campaigns that maximize online visibility for all areas of the organization, including student advocacy initiatives, volunteer programming, student events and activities, student services, and commercial business units. This position is part of a team that prepares, proofs, and produces written, visual, and digital communications while maintaining the overall brand of the organization and its departments.
For this position, the hiring range is $51,500 to $56,000 and the offered salary will be negotiated based on a candidate’s relative experience. As a not-for-profit organization, it is extremely unlikely that we will be able to offer a successful candidate a salary outside of this range.
- Develop strong understanding of all SU services and businesses, building relationships with key internal and external stakeholders
- Work closely with marketing team and internal clients to develop digital advertising and content strategies to support marketing campaigns
- Create and implement digital marketing strategies (organic and paid)
- Create content calendar(s) for social platforms
- Develop content in a consistent voice on all major social media channels from concept through to delivery and evaluation (Instagram, Facebook, Twitter (X), YouTube, TikTok)
- Manage day-to-day social media feeds and interactions
- Create and manage email marketing campaigns using relevant software (such as Mailchimp)
- Develop, execute, and monitor Google Adwords, SEM, and SEO campaigns
- Set KPIs and create and distribute reports on channel growth and engagement and campaign performance, sharing insights with marketing and digital teams
- Execute social media component of existing marketing campaigns, while ensuring that each social media channel is entertaining, informative, and engaging in its own right
- Create digital content using appropriate software; produce content for digital, print, and social as needed
- Write, edit and publish website copy, landing pages on SU website
- Provide guidance and expertise to content creators who manage tertiary social media accounts
- Supervise part-time student Social Media Coordinator (September through April)
- Educate internal team on new trends in the digital landscape
- Contribute to general departmental and administration duties and materials
- Other duties as assigned from time-to time by the Director, Marketing and Communications
The successful candidate for this position will have strong project management, design, technical, written and verbal communication skills with the ability to collaborate in a team environment as well as take direction. The successful candidate must also be able to handle multiple projects from multiple departments, have a strong attention to detail and possess the ability to address communication problems with proactive, creative solutions. Additionally, they will have:
- A diploma or degree in marketing, design, communications, digital or new media production and design, or related field, along with 3-5 years of related experience in digital marketing and social media is required (a combination of education and experience will be considered).
- Experience managing multiple social media channels for various brands simultaneously is preferred.
- Ability to work flexible hours, as some evening and weekend hours may be required, as necessary.
This position requires knowledge of marketing theory and best practices including online and offline methods for promoting services. Solid design, writing, and proofing skills supported by social media and email marketing tools tools (both creative and scheduling) is required. Familiarity with web analytics and reporting, as well as Google AdWords, and knowledge of web/print design elements and proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) are strong assets.
For more information, check out the position description.
HOW TO APPLY
Please send a resume and cover letter to email@example.com. We are accepting applications until March 15, 2024, or until we find the right person. We’re hoping to interview candidates and make a decision in late March/early April.
STATEMENT ON EMPLOYMENT EQUITY, DIVERSITY, AND INCLUSION
The Students’ Union is committed to ensuring that members of equity-deserving groups, from a broad range of communities, feel empowered to apply for positions within the organization. We strongly encourage qualified candidates from Black, Indigenous, and/or other racialized communities to apply. Qualified candidates who identify as 2Spirit and/or LGBTQIA+ or are otherwise marginalized on the grounds of gender expression, gender identity, and/or sexual orientation are also strongly encouraged to apply.
The Students’ Union welcomes applications from people with disabilities and believes strongly in accessibility in the work we do. Accommodations are available on request for candidates taking part in all aspects of the selection process – please advise us at any point and we will work with you to meet your needs while respecting your privacy as much as possible.
The Students’ Union is grateful to work on the traditional territories of the people of the Treaty 7 region in Southern Alberta, which includes the Blackfoot Confederacy (comprising the Siksika, Piikuni, and Kainai First Nations), the Tsuut’ina First Nation, and the Stoney Nakoda (including the Chiniki, Bearspaw, and Goodstoney First Nations). The City of Calgary is also home to Métis Nation of Alberta, Region III. The University of Calgary is situated on land adjacent to where the Bow River meets the Elbow River, and the traditional Blackfoot name of this place is Moh’kins’tsis, which we now call the City of Calgary. The Students’ Union also recognizes that land acknowledgments are not enough. We need to pursue truth, reconciliation, decolonization, and allyship in an ongoing effort to make right with all our relations.